The (Investment) Turn
If you feel that you still have the best hand you should keep betting strongly and raising if necessary. This will make it as expensive as possible and ensure that your opponents do not get a free card to improve any draws that they are aiming to hit.
If this situation has occurred with an investment i.e. where the trade is still moving in your direction and the fundamental factors supporting you staying in the trade are still in effect, then you should increase your investment to maximise your gain from the trade.
If you are worried about not having the best hand then you should check if possible to ensure that you don’t put too much money at risk. However, you would normally then have to call on the river to overcome the weakness that you displayed on the turn by checking.
The investment analogy to this situation is where you are at relative break even on the trade but are not sure if the fundamental reasons supporting the trade are still in effect. You should not put any further investment at risk if you can help it until the next decision time point arrives. This will allow you to see some more development of the investment to determine if it is worthwhile.
Raising on the turn should generally be avoided since the betting amount has increased and thus raising can significantly reduce your pot odds.
Unless an investment is already in major profit or has moved into major profit at the point of the investment “turn” you should avoid significantly increasing your stake in the trade.
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